BBB Gets Inside: The Girl With The Dragon Tattoo for H&M

Source: mydaily.co.uk via Courtney @bigbeigebox on Pinterest

After completing Steig Larsson's "Girl With the Dragon Tattoo" trilogy early November, I caught wind that Trish Summerville was doing a line inspired by the US movie for H&M. I marked it on the calendar and then braced myself early for the shopping mayhem to come. 

Except it didn't.

A friend told me about a pop up shop for the collection held in the Meatpacking District (72 Gansevoort St) on Monday, and we attempted to check it out last night. Problem was, we arrived at 10:01pm. The shop closed at 10:00pm. No kissy faces to the security guards or pleas on our knees was making that door budge open.

I went to check it out today during normal hours (12pm-10pm from now, extended through the weekend) and was amazed with the space and merchandising. 

First, you are greeted with Lisbeth's motocycle outside before you enter the space. 

Hints of Lisbeth's background as a computer hacker greet you at the door, as mannequin faces are replaced with computer tablets (not ipads, noticeably). 

Lisbeth-inspired combat boots and her signature bag where she stashes her laptop, guns, and mace (2nd and 3rd books-I'm geeking out over here) greet you at the door. 

The space is ware-house like, littered with rope, chains, and wood palettes and reminded me of the warehouse scene in the 3rd book (The Girl Who Kicked The Hornet's Nest) where Lisbeth must fight for her life to escape her monstrous half-brother. 

The space is small, but brilliantly features each piece in a little vignette. Each piece of clothing was easy to find and so far, sizes are pretty abundant.

I snagged two of these belts ($12 each) to wear together. I wanted the pleather moto pants, but unfortunately neither colorway (black or burgundy) were in my size. If you are a size 6-10, please get down to the store and snag these up.

The view of the store from the cafe. Coffee plays a big role in Larsson's trilogy, and the space designers aptly put an interesting cafe adjacent to the shop where free coffee and internet were offered.

The attention to detail was amazing here. From someone who has read the trilogy, it was nice to see little touches like the movie poster on the cafe's bulletin board. 

So what did I get? I walked out with an amazing leather jacket in black. I had to be honest with myself and not get caught up in the excitement of owning almost all of the collection. Since Lisbeth's style is very much my own, I already had the staples like combat boots, leggings, cargos, and hooded sweatshirts. The jacket is the deal here, at $199 for full leather. 

Since you'll probably ask, here are some shots I took in the dressing room. The clothes fit well and had a subdued color palette of black, charcoal, taupe, olive, and burgundy. My goal was to find that WOW piece so I was ruthless with editing down my purchases. 

 Here's the hooded asymmetrical sweater with safety pin closure. Draped well, but the quality of the yarn was just OK. Not bad for $29, but I have a few sweaters similar to that so I passed.

I paired the sweater with the white cut-off tee (purchased for $12) and the olive cargo pants. The pants fit well, but I have a pair similar at home in black. The boots are my Frye Engineers. 

Here's the winner: 

The Trish Summerville for H&M Girl With the Dragon Tattoo launched December 15th in stores across the US. Please let me know what your favorite pics were!

All photos by Courtney of the Big, Beige, Box. Please use with permission.